Capnip Catch-Up: What We’ve Been Up To (And What’s Coming Next!)
Hey Capnip Crew! We’ve had a lot brewing behind the scenes here at Capnip HQ, and we thought it was about time for a little update! Whether you’re new to the crew or a long-time follower, here’s your peek behind the curtain at what we’ve been working on—and where we’re headed next.
🎁 We’ve Been Busy with Giveaways
Over the past month, we’ve jumped into the world of giveaways in a big way! We joined several exciting collabs and even hosted a few of our own to get our cat houses into the paws of more curious kitties. One of the highlights? Sponsoring the 2025 March Meowdness Tournament by Catfluence—an epic, bracket-style battle between some of the internet’s most iconic cats.
Giveaways have been such a fun way to connect with cat parents, grow the Capnip community, and surprise a few lucky winners with their dream hideouts. (More to come, we promise!)
Working with Influencers (And You Could Be Next!)
We’ve had the pleasure of teaming up with a growing list of awesome influencers who let their adorable cats strut their stuff in our signature cat houses. A standout moment? Ozzie from @ozziesfam showing off their Capnip style in a reel that instantly won our hearts.
We’re always looking for new creators and cat parents to work with—if you’ve got a cat with charisma (or a tiny diva), we’d love to hear from you. Just DM us on TikTok or Instagram and tell us why your cat should be the next Capnip model.
TikTok Is Taking Off
One of our TikToks recently passed 50,000 views—our biggest post yet! It’s been so exciting seeing people discover our brand and fall in love with our houses through short, funny, and heartwarming clips.
As a result, we’re doubling down on TikTok and TikTok Shop. Expect more behind-the-scenes content, new product showcases, and lots of cats doing what they do best. Want to join the fun? Follow us on TikTok here.
The Tariff Talk: What It Means for Us
We also want to be real with you: recent news about Trump’s proposed tariffs on Chinese imports might impact how we source and price our products. Since our cat houses are currently made in China, these changes could lead to higher costs down the line.
That said, we’re actively exploring other sourcing options, keeping a close eye on the market, and doing everything we can to ensure our products stay affordable, fun, and high-quality.
We’d Love Your Feedback
Whether you bought one of our houses, follow us on social media, or are just browsing, we’d love to hear from you. Your feedback—on products, content, designs, or what your cat really wants in their next house—helps us keep improving. We’re a small team, and we truly listen to every comment and message.
So tell us: What do you want to see more of? What do your cats love (or ignore)? Slide into our DMs or leave us a comment—we’re always listening.
Join Us on Facebook
We finally launched our Capnip Facebook page! It’s a chill place where you can catch new product drops, chat with fellow cat parents, get first dibs on upcoming giveaways, and share photos of your cats enjoying their Capnip creations.
It’s also a great way to stay in the loop if TikTok or Instagram ever get too noisy. Come join the fun—we’d love to have you.
What’s Next for Capnip?
In short: more content, more cats, and more community. We’re focused on:
- Growing our TikTok Shop and showcasing even more cat videos
- Collaborating with new creators and influencers
- Listening to your product feedback and making improvements
- Exploring new designs and seasonal drops
- Navigating supply chain changes while keeping things affordable
Thanks for being a part of our journey. We couldn’t do it without you—and your cats, of course.
Love,
The Capnip Team